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Posts Tagged ‘optimization’

5 tricks to improve website productivity before year ends

Tuesday, November 30th, 2010

All these 5 steps will take some 6–8 hours. But the game worth the candle. When holidays will pass by and you'll need to start working — everything will be ready, and only thing to do is to accept calls and requests from customers!!

1. Start from productivity of your website. You can check this with Google Page Speed and Yahoo Slow. Google's Page Speed allows to analyze every page. A green ticket means your website has great performance. An amber triangle or a red circle — your website is in danger, go ahead and start website tuning and optimization.

2. Don't hesitate to waste some time to check SEO for title tags, keywords and descriptions. This helps to increase website traffic as customers will find you in Google or Yahoo much better. Fix any errors and typos you find. Make your website to look professional. These simple actions will lead to more targeted contacts and sales.

3. The greatest free tool for any analytics is Google Analytics. It lets you check any website statistics. This allows to see from where you get your visitors and what pages they read. It gives the possibility to find out most popular products or services. You don't need to be an expert in order to use the Google Analytics. It takes only a few seconds to create an account. You will receive a snipped of code. The next thing you need to do is to place the code on your website. Ask Yvelious web design bureau to paste the tracking code on every page you wish to check.

4. Submit the XML sitemap to Bing — a new search engine. This step helps to improve website optimization and increases sales. Also you need to remove any errors from your website — we're speaking about broken links. Every little thing matters when time to boost your business comes. A professional website always leads to more customers who need your services.

5. Website backup, don't forget! The backup process takes some time to complete. And in case if something bad happens to your hosting server, you are able to update your website in a day. Choose all the files you need to save.

7 guidelines every website needs

Thursday, August 12th, 2010

Today we will tell you about those seven the most important elements.

The amount of websites is great. Probably its even not possible to count them. And one may think that every website is unique, and never repeats — but its not that way. Almost every site, portal, blog or small personal page has common guidelines. And the absence of that guidelines is almost as if you had a car with three wheels. We've made some investigations to find those 7 important elements.

1. Menu and navigation
Navigation system is necessary to for any project — starting  from a vessel boat and ending with a race car. Don't think that a website is less complicated. Its very important first to organize all pages in your head. To understand how to group and link them with each other. And when a visitor uses your easy and clear menu, he finds all he needs with no delay. People use to remember things and places where everything is not complicated and interface helps by itself.  So always use this key feature for any website you create or order to create.

2. Title and favicon
Look at the very top of your browser window. The text you see there is the title. Its as important as any other texts on your website. According to that text in page title search engines name your website and refer to exact type. So titles are those key elements for search engines optimization. And in an address bar there is a small icon, look at our's. See the white arrow? That's our favicon. Using favicon shows your attention to details, and makes people have a visual association with your project. Again during search that favicon appears hear the link to you page.

3. Headings
When someone reads  a huge text with no points, he may lost the place where he stopped and have hardships finding something above. The same thing happen with a website that has no visible distinctive headings. Its quite not easy to find what you've remembered in amount of texts. So always try to make headings expressive, use colors to underline them, and even non-web fonts will  make headings much better. And the content will become more readable thanks to this demarcation points.

4. Feedback
Every website needs a feedback form. Especially today, when every page is created to satisfy customers and to help them find data. So when he has any trouble – he must not go to a pal and ask about a page he found. Those who have to answer are custom care managers or administrators. Don't forget to protect your website from robots and spammers, with a secure form or captcha. Their verification should put a stop to email harvesters. So only needed messages will go through.

5. Sitemap
This element is needed when your website is nearly more than 4–5 pages.  Usually placed in footer and written with small letters. Advanced user will be glad on finding a sitemap, because now he is able to find the page in a glance, quickly and efficiently. Also that helps search engines from Google and Yahoo to find and "read" your website much more faster faster.

6. Load speed optimization
We bet you saw pages that load too long and pictures open very slowly. That is a great trouble for a website if user wastes for loading. So nobody wants to go through the same waiting over again and again. Increase load speed for your website, by reducing the HTTP requests to a server. The maximum compression of images without losing quality will obviously help. As well as optimization and cleaning of HTML code, CSS files and JavaScript files.

7. Accessibility
The topic of accessibility is widely spoken on forums, social networks and blogs. Accessibility  includes readability, color theory, image analysis and many other categories – ensuring that all users may easily access and understand the content of your website.  An accessible website saves resources, makes maintenance easy, meets accessibility standards. All this lead to more visitors and advanced search engine visibility. We strongly recommend to read about web standards and other accessibility topics, so you will know how to improve you web project.

We hope our advices are helpful and useful for you. If you have any suggestions please comment this article. We will make update and mention the author!